Web beacon

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A '''web beacon''', also known as a '''web bug''', '''1 by 1 GIF''', '''invisible GIF''', and '''tracking pixel''', is a tiny image referenced by a line of HTML or a block of JavaScript code embedded into a web site or third party ad server to track activity.   
 
A '''web beacon''', also known as a '''web bug''', '''1 by 1 GIF''', '''invisible GIF''', and '''tracking pixel''', is a tiny image referenced by a line of HTML or a block of JavaScript code embedded into a web site or third party ad server to track activity.   
  
The image used is generally a single pixel that is delivered to the web browser with HTML instructions that keep it from affecting the web site layout.  The '''web beacon''' will typically include user information like [[cookie]]s on the [http://en.wikipedia.org/wiki/HTTP_header HTTP headers], and web site information on the [[http://en.wikipedia.org/wiki/Query_string query string]].   
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The image used is generally a single pixel that is delivered to the web browser with HTML instructions that keep it from affecting the web site layout.  The '''web beacon''' will typically include user information like [[cookie]]s on the [[wikipedia:HTTP header|HTTP headers]], and web site information on the [[wikipedia:query string|query string]].   
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'''Web beacons''' are used to collect data for [[web analytics|web site]] and [[ad analytics|ad delivery analytics]], and also specific events such as a registration or conversion:
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*'''Ad Creative Pixel''' - A web beacon embedded in an ad tag which calls a web server for the purpose of tracking that a user has viewed a particular ad.
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*'''Conversion Pixel''' - A web beacon that transmits to a third-party server that a user has successfully completed a process such as purchase or registration.
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*'''Piggyback Pixel''' – A web beacon that embeds additional web beacons not directly placed on the publisher page.
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*'''Secure Pixel''' - A web beacon that is delivered over HTTPS. 
  
'''Web beacons''' are used to collect data for [[web analytics|web site]] and [[ad analytics|ad delivery analytics]], and also specific events such as a registration or conversion.
 
  
 
[[Category:Glossary]]
 
[[Category:Glossary]]

Latest revision as of 13:12, 9 January 2014

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