Web beacon

From IAB Wiki
Jump to: navigation, search
(New page: Category:Glossary A line of code which is used by a Web site or third party ad server to track a user’s activity, such as a registration or conversion. A Web beacon is often invisibl...)
 
 
Line 1: Line 1:
 +
A '''web beacon''', also known as a '''web bug''', '''1 by 1 GIF''', '''invisible GIF''', and '''tracking pixel''', is a tiny image referenced by a line of HTML or a block of JavaScript code embedded into a web site or third party ad server to track activity. 
 +
 +
The image used is generally a single pixel that is delivered to the web browser with HTML instructions that keep it from affecting the web site layout.  The '''web beacon''' will typically include user information like [[cookie]]s on the [[wikipedia:HTTP header|HTTP headers]], and web site information on the [[wikipedia:query string|query string]]. 
 +
 +
'''Web beacons''' are used to collect data for [[web analytics|web site]] and [[ad analytics|ad delivery analytics]], and also specific events such as a registration or conversion:
 +
 +
*'''Ad Creative Pixel''' - A web beacon embedded in an ad tag which calls a web server for the purpose of tracking that a user has viewed a particular ad.
 +
*'''Conversion Pixel''' - A web beacon that transmits to a third-party server that a user has successfully completed a process such as purchase or registration.
 +
*'''Piggyback Pixel''' – A web beacon that embeds additional web beacons not directly placed on the publisher page.
 +
*'''Secure Pixel''' - A web beacon that is delivered over HTTPS. 
 +
 +
 
[[Category:Glossary]]
 
[[Category:Glossary]]
A line of code which is used by a Web site or third party ad server to track a user’s activity, such
 
as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in
 
size with no color. Also known as Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
 

Latest revision as of 13:12, 9 January 2014

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox