Web beacon

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(New page: Category:Glossary A line of code which is used by a Web site or third party ad server to track a user’s activity, such as a registration or conversion. A Web beacon is often invisibl...)
 
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A '''web beacon''', also known as a '''web bug''', '''1 by 1 GIF''', '''invisible GIF''', and '''tracking pixel''', is a tiny image referenced by a line of HTML or a block of JavaScript code embedded into a web site or third party ad server to track activity. 
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The image used is generally a single pixel that is delivered to the web browser with HTML instructions that keep it from affecting the web site layout.  The '''web beacon''' will typically include user information like [[cookie]]s on the [[wikipedia:HTTP header|HTTP headers]], and web site information on the [[wikipedia:query string|query string]]. 
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'''Web beacons''' are used to collect data for [[web analytics|web site]] and [[ad analytics|ad delivery analytics]], and also specific events such as a registration or conversion.
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[[Category:Glossary]]
 
[[Category:Glossary]]
A line of code which is used by a Web site or third party ad server to track a user’s activity, such
 
as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in
 
size with no color. Also known as Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
 

Revision as of 15:51, 13 September 2013

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