Unique Visitors

From IAB Wiki
Revision as of 14:01, 12 May 2009 by 98.233.253.5 (Talk)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Unique individual or browser which has accessed a site or application and has been served unique content and/or ads such as e-mail, newsletters, interstitials or pop-under ads. Unique visitors can be identified by user registration, cookies, or third-party measurement like ComScore or Nielsen. Reported unique visitors should filter out bots. See iab.net for the audience reach measurement guidelines.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox