Sell side platform

From IAB Wiki
Revision as of 10:28, 17 April 2012 by BrendanRB (Talk | contribs)
Jump to: navigation, search

Sell Side Platform (also called sell side optimizers, inventory aggregators, and yield optimizers) – Sell Side Platforms provide outsourced media selling and ad network management services for publishers. Sell-side platform and ad networks business models and practices are similar. Sell-side platforms are typically differentiated from ad networks in not providing services for advertisers. Demand Side Platforms and Ad Networks often buy from Sell Side Platforms.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox