Sell side platform

From IAB Wiki
(Difference between revisions)
Jump to: navigation, search
(New page: Sell Side Platform (also called sell side optimizers, inventory aggregators, and yield optimizers) – Sell Side Platforms provide outsourced media selling and ad network management servic...)
 
 
(2 intermediate revisions by one user not shown)
Line 1: Line 1:
Sell Side Platform (also called sell side optimizers, inventory aggregators, and yield optimizers) – Sell Side Platforms provide outsourced media selling and ad network management services for publishers. Sell-side platform and ad networks business models and practices are similar. Sell-side platforms are typically differentiated from ad networks in not providing services for advertisers. Demand Side Platforms and Ad Networks often buy from Sell Side Platforms.
+
A '''sell side platform (SSP)''', also called '''sell side optimizer''', '''inventory aggregator''', and '''yield optimizer''' is a technology platform that provides [[wikipedia:outsource|outsource]]d media selling and [[ad network]] management services for [[publisher]]s. A '''sell side platform''' business model resembles that of an ad network in that it aggregates [[ad inventory|ad impression inventory]].  However, a '''sell side platform''' serves publishers exclusively, and does not provide services for [[advertiser]]s.  
 +
 
 +
The inventory managed by the '''SSP''' is usually purchased by aggregate buyers, either [[demand side platform|demand side platforms (DSPs)]] or ad networks.
 +
 
 +
[[Category:Glossary]]

Latest revision as of 09:38, 17 April 2012

A sell side platform (SSP), also called sell side optimizer, inventory aggregator, and yield optimizer is a technology platform that provides outsourced media selling and ad network management services for publishers. A sell side platform business model resembles that of an ad network in that it aggregates ad impression inventory. However, a sell side platform serves publishers exclusively, and does not provide services for advertisers.

The inventory managed by the SSP is usually purchased by aggregate buyers, either demand side platforms (DSPs) or ad networks.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox