Redirect

(Difference between revisions)
Jump to: navigation, search
Line 1: Line 1:
[[Category:Glossary]]
+
[[Category:Glossary:AdTech]]
 
When used in reference to online advertising, one server assigning an ad-serving or ad-targeting
 
When used in reference to online advertising, one server assigning an ad-serving or ad-targeting
 
function to another server, often operated by a third company. For instance, a Web publisher's ad
 
function to another server, often operated by a third company. For instance, a Web publisher's ad

Revision as of 11:24, 7 March 2012

When used in reference to online advertising, one server assigning an ad-serving or ad-targeting function to another server, often operated by a third company. For instance, a Web publisher's ad management server might re-direct to a third-party hired by an advertiser to distribute its ads to target customers; and then another re-direct to a "rich media" provider might also occur if streaming video were involved before the ad is finally delivered to the consumer. In some cases, the process of re-directs can produce latency. See ad serving and latency.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox