Redirect

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(New page: Category:Glossary When used in reference to online advertising, one server assigning an ad-serving or ad-targeting function to another server, often operated by a third company. For in...)
 
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target customers; and then another re-direct to a "rich media" provider might also occur if
 
target customers; and then another re-direct to a "rich media" provider might also occur if
 
streaming video were involved before the ad is finally delivered to the consumer. In some cases,
 
streaming video were involved before the ad is finally delivered to the consumer. In some cases,
the process of re-directs can produce latency. See ad serving, latency.
+
the process of re-directs can produce latency. [[ad serving|See ad serving]] and [[latency|latency.]]

Revision as of 15:47, 30 January 2008

When used in reference to online advertising, one server assigning an ad-serving or ad-targeting function to another server, often operated by a third company. For instance, a Web publisher's ad management server might re-direct to a third-party hired by an advertiser to distribute its ads to target customers; and then another re-direct to a "rich media" provider might also occur if streaming video were involved before the ad is finally delivered to the consumer. In some cases, the process of re-directs can produce latency. See ad serving and latency.

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