RTB

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(Created page with "The '''RTB''' acronym indicates a '''real-time''' system for either '''bidding on''' or '''buying''' ad inventory. The initial '''RTB''' ecosystems evolved from the e...")
 
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The '''RTB''' acronym indicates a '''[[real-time]]''' system for either '''bidding on''' or '''buying''' [[ad inventory]].  The initial '''RTB''' ecosystems evolved from the efforts of [[DSP]]s to create a more efficient exchange of inventory.  Due to these roots, '''RTB''' ecosystems put significant emphasis on user information ([[demographic information|demographic]] and [[behavioral targeting|behavioral]] [[data]], for example), while discounting the situation information (the [[publisher]] and [[contextual targeting|context]]).
 
The '''RTB''' acronym indicates a '''[[real-time]]''' system for either '''bidding on''' or '''buying''' [[ad inventory]].  The initial '''RTB''' ecosystems evolved from the efforts of [[DSP]]s to create a more efficient exchange of inventory.  Due to these roots, '''RTB''' ecosystems put significant emphasis on user information ([[demographic information|demographic]] and [[behavioral targeting|behavioral]] [[data]], for example), while discounting the situation information (the [[publisher]] and [[contextual targeting|context]]).
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[[Category:Glossary]]

Latest revision as of 16:07, 4 April 2012

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