RTB

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(Created page with "The '''RTB''' acronym indicates a '''real-time''' system for either '''bidding on''' or '''buying''' ad inventory. The initial '''RTB''' ecosystems evolved from the e...")
 
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The '''RTB''' acronym indicates a '''[[real-time]]''' system for either '''bidding on''' or '''buying''' [[ad inventory]].  The initial '''RTB''' ecosystems evolved from the efforts of [[DSP]]s to create a more efficient exchange of inventory.  Due to these roots, '''RTB''' ecosystems put significant emphasis on user information ([[demographic information|demographic]] and [[behavioral targeting|behavioral]] [[data]], for example), while discounting the situation information (the [[publisher]] and [[contextual targeting|context]]).
 
The '''RTB''' acronym indicates a '''[[real-time]]''' system for either '''bidding on''' or '''buying''' [[ad inventory]].  The initial '''RTB''' ecosystems evolved from the efforts of [[DSP]]s to create a more efficient exchange of inventory.  Due to these roots, '''RTB''' ecosystems put significant emphasis on user information ([[demographic information|demographic]] and [[behavioral targeting|behavioral]] [[data]], for example), while discounting the situation information (the [[publisher]] and [[contextual targeting|context]]).
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[[Category:Glossary]]

Latest revision as of 16:07, 4 April 2012

The RTB acronym indicates a real-time system for either bidding on or buying ad inventory. The initial RTB ecosystems evolved from the efforts of DSPs to create a more efficient exchange of inventory. Due to these roots, RTB ecosystems put significant emphasis on user information (demographic and behavioral data, for example), while discounting the situation information (the publisher and context).

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