Quality Assurance Guidelines

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(Created page with "Category:Quality Assurance Guidelines The Quality Assurance Guidelines (QAG) are an industry backed brand safety and transparency compliance program created by the IAB. It...")
 
 
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[[Category:Quality Assurance Guidelines]]
 
[[Category:Quality Assurance Guidelines]]
The Quality Assurance Guidelines (QAG) are an industry backed brand safety and transparency compliance program created by the IAB. It is a set of disclosures a seller makes to a buyer regarding all the characteristics of the media they are selling.
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The '''Quality Assurance Guidelines (QAG)''' constitute an industry backed [[brand safety]] and transparency compliance program created by the IAB. '''QAG''' provide a set of disclosures a seller can make to a buyer with regards to the characteristics of the their [[inventory]].
For current information on the QAG, please visit the [[http://www.iab.net/QAGInitiative/overview overview page]] on IAB.net.
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For current information on '''QAG''', please visit the [http://www.iab.net/QAGInitiative/overview overview page] on IAB.net.
  
 
==History of QAG==
 
==History of QAG==
The QAG was originally developed by the Networks and Exchanges [[committee]] primarily as a means by which to differentiate quality inventory for buyers. Subsequent iterations of QAG expand its usefulness such that it may be used by [[direct]] sellers of media such as "premium" publishers, (vs. [[indirect]] sellers such as networks).     
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QAG was originally developed by the Networks and Exchanges [[committee]] as a means to differentiate quality inventory for buyers. Subsequent iterations of QAG expand its usefulness such that it may be used by [[direct]] sellers of media such as [[premium publisher]]s, (vs. [[indirect]] sellers such as [[network]]s).     
  
 
==Future of QAG==
 
==Future of QAG==
 
Ultimately, QAG represents a framework for certification into which a variety of criteria can be slotted for use by members. For example, in the future one will be able to certify via the QAG that ones traffic is free of [[non-intentional]] traffic.
 
Ultimately, QAG represents a framework for certification into which a variety of criteria can be slotted for use by members. For example, in the future one will be able to certify via the QAG that ones traffic is free of [[non-intentional]] traffic.

Latest revision as of 12:20, 24 July 2013

The Quality Assurance Guidelines (QAG) constitute an industry backed brand safety and transparency compliance program created by the IAB. QAG provide a set of disclosures a seller can make to a buyer with regards to the characteristics of the their inventory. For current information on QAG, please visit the overview page on IAB.net.

History of QAG

QAG was originally developed by the Networks and Exchanges committee as a means to differentiate quality inventory for buyers. Subsequent iterations of QAG expand its usefulness such that it may be used by direct sellers of media such as premium publishers, (vs. indirect sellers such as networks).

Future of QAG

Ultimately, QAG represents a framework for certification into which a variety of criteria can be slotted for use by members. For example, in the future one will be able to certify via the QAG that ones traffic is free of non-intentional traffic.

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