Profiling

From IAB Wiki
Revision as of 11:40, 29 January 2008 by WikiSysop (Talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

The practice of tracking information about consumers' interests by monitoring their movements online. This can be done without using any personal information, but simply by analyzing the content, URL’s, and other information about a user’s browsing path/click-stream.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox