From IAB Wiki
(Difference between revisions)
(New page: Category:Glossary Ad that appears in a separate window on top of content already on-screen. Similar to a daughter window, but without an associated banner.)
(Included the version from the IAB web site.)
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a window a window an .
Latest revision as of 16:41, 2 April 2012
Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window.