(New page: Category:Glossary Picture element (single illuminated dot) on a computer monitor. The metric used to indicate the size of Internet ads.)
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Revision as of 14:51, 30 June 2010
(also called Beacon or Web Beacon) – An HTML object or code that transmits information to a third-party server, where the user is the first party and the site they are interacting with is the second party. Pixels are used to track online user activity, such as viewing a particular web page or completing a conversion process. See Ad Creative Pixel, Conversion Pixel, Publisher Pixel.