Personally identifiable information

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(New page: Category:Glossary User data that could be used to uniquely identify the consumer. Examples include name, social security number, postal address, and email address.)
 
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'''Personally identifiable information (PII)''', also known as '''personally identifying information''', is user data that can be used to contact the user, either directly or through a lookup.
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User data that can be used to contact the user directly includes postal address and email address.  User data that can be used, through a lookup, to contact the user includes SSN and other government issued ID numbers. 
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Some user data that does not fit either of these criteria is commonly considered PII because it has a reasonable probability of resulting in the ability to contact the user.  The archetype for this is the user's full name.  The intersection of large datasets with consistent cross-session identifiers are being increasingly shown to offer the opportunity to derive user contact details. 
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[[Category:Glossary]]
 
[[Category:Glossary]]
User data that could be used to uniquely identify the consumer. Examples include name, social security number, postal address, and email address.
 

Revision as of 14:52, 16 March 2012

Personally identifiable information (PII), also known as personally identifying information, is user data that can be used to contact the user, either directly or through a lookup.

User data that can be used to contact the user directly includes postal address and email address. User data that can be used, through a lookup, to contact the user includes SSN and other government issued ID numbers.

Some user data that does not fit either of these criteria is commonly considered PII because it has a reasonable probability of resulting in the ability to contact the user. The archetype for this is the user's full name. The intersection of large datasets with consistent cross-session identifiers are being increasingly shown to offer the opportunity to derive user contact details.

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