Performance pricing model

From IAB Wiki
Revision as of 16:50, 30 January 2008 by WikiSysop (Talk | contribs)
Jump to: navigation, search

An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. SeeCPA, CPC, CPL, CPO, CPS, CPT.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox