Performance pricing model

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[[Category:Glossary]]
 
[[Category:Glossary]]
 
An advertising model in which advertisers pay based on a set of agreed upon performance
 
An advertising model in which advertisers pay based on a set of agreed upon performance
criteria, such as a percentage of online revenues or delivery of new sales leads. See [[CPA|CPA,]] [[CPC(cost-per-click|CPC,]] [[CPL|CPL,]] [[CPO|CPO,]] [[CPS|CPS,]] [[CPT|CPT.]]
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criteria, such as a percentage of online revenues or delivery of new sales leads. See [[CPA|CPA,]] [[CPC(cost-per-click)|CPC,]] [[CPL|CPL,]] [[CPO|CPO,]] [[CPS|CPS,]] [[CPT|CPT.]]

Revision as of 15:51, 30 January 2008

An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. See CPA, CPC, CPL, CPO, CPS, CPT.

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