Difference between revisions of "Pay-per-Lead"

From IAB Wiki
Jump to: navigation, search
(Cleaning up links to www.supplementstoweightloss.com)
 
(One intermediate revision by one other user not shown)
(No difference)

Latest revision as of 15:50, 6 March 2012

An advertising pricing model in which advertisers pay for each "sales lead" generated. For example, an advertiser might pay for every visitor that clicked on an ad or site and successfully completed a form. See CPL.