Difference between revisions of "Pay-per-Click"

From IAB Wiki
Jump to: navigation, search
Line 1: Line 1:
 
[[Category:Glossary]]
 
[[Category:Glossary]]
 
An advertising pricing model in which advertisers pay agencies and/or media companies based
 
An advertising pricing model in which advertisers pay agencies and/or media companies based
on how many users clicked on an online ad or e-mail message. [[CPC (Cost-Per-Click)|See CPC.]]
+
on how many users clicked on an online ad or e-mail message. [[CPC(Cost-Per-Click)|See CPC.]]

Revision as of 16:09, 30 January 2008

An advertising pricing model in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or e-mail message. See CPC.