Page impression
From IAB Wiki
Revision as of 09:01, 2 April 2008 by 64.80.80.114 (Talk)
A measurement of responses from a Web server to a page request from the user’s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user. See the IAB's Ad Campaign Measurement Guidelines.
