Page impression

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Revision as of 09:01, 2 April 2008 by 64.80.80.114 (Talk)
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A measurement of responses from a Web server to a page request from the user’s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user. See the IAB'sCampaign Measurement Guidelines.

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