Page impression

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A measurement of responses from a Web server to a page request from the user’s browser,
 
A measurement of responses from a Web server to a page request from the user’s browser,
 
which is filtered from robotic activity and error codes, and is recorded at a point as close as
 
which is filtered from robotic activity and error codes, and is recorded at a point as close as
possible to the opportunity to see the page by the user. [http://www.iab.net/iab_products_and_industry_services/1421/1443/campaign_measurement_audit See the IAB's Ad Campaign Measurement Guidelines.]
+
possible to the opportunity to see the page by the user. See the IAB's[http://www.iab.net/iab_products_and_industry_services/1421/1443/campaign_measurement_audit IAB's Ad Campaign Measurement Guidelines.]

Revision as of 09:00, 2 April 2008

A measurement of responses from a Web server to a page request from the user’s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user. See the IAB'sIAB's Ad Campaign Measurement Guidelines.

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