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Welcome to the IAB Interactive Advertising Wiki

Because our industry’s jargon and processes are unique, we’ve dedicated this wiki to be a centralized spot where marketers, agencies and interactive publishers can collaboratively populate a database of information on interactive advertising. Ultimately, this space will serve as a reference to both industry veterans and newcomers alike. We encourage you to participate in this community project. Please feel free to submit new entries as well as update existing ones. Your feedback is welcomed and encouraged, so please email Shira Orbach at [email protected] with any questions or comments you may have.


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