From IAB Wiki
Revision as of 10:31, 8 May 2012 by BrendanRB
Latency can be seen as:
- The time it takes for a data packet to move across a network connection
- The visible delay between request and display of content and ad. Latency sometimes leads to the user leaving the site prior to the opportunity to see.
In streaming media, latency can create stream degradation if it causes the packets, which must be received and played in order, to arrive out of order.