Keyword

From IAB Wiki
Revision as of 14:47, 28 January 2008 by WikiSysop (Talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Specific word(s) entered into a search engine by the user that result(s) in a list of Web sites related to the key word. Keywords can be purchased by advertisers in order to embed ads linking to the advertiser's site within search results (see “Search engine marketing.”)

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox