HTML5 for Digital Advertising Resources

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(HTML5 for Digital Advertising Resource Page)
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== HTML5 for Digital Advertising Resource Page ==
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== HTML5 for Digital Advertising Resources Page ==
This IAB Wiki is intended to be a supplemental resource to the HTML5 for Digital Advertising 1.0 document and other future developments from the IAB HTML5 Working Group. Initial content listed on this page are suggestions from the HTML5 Working group which is comprised of participants from web and mobile ad creation practitioners. It is the working group’s goal to begin establishing a common ground for HTML5 ad creation and optimization while also offering general guidance to designers and developers transferring skillsets.
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This resources page is intended to supplement the [http://www.iab.net/html5 HTML5 for Digital Advertising 1.0] document and other future developments from the IAB HTML5 [[Working Group]]. This page has been seeded with suggestions from the HTML5 Working Group, with participation from [[web]] and [[mobile ad]] creation practitioners. It is the Working Group’s goal to establish a common ground for HTML5 ad creation and optimization while also offering general guidance to designers and developers transferring skillsets.
  
Although not comprehensive, the resource page provides information for developers and designers of HTML5 ad creation, and is currently broken out into three topics: HTML5 Tools, Video and Animation. As the industry adoption of HTML5 evolves and the working group continues to create and share its guidance, so may the content within this resource page change.  
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This resource page provides a starting set of information and tools for developers and designers of HTML5 ads, across three core sections: [[#HTML5 Tools|HTML5 Tools]], [[#Video|Video]], and [[#Animation|Animation]]. The contents of this page will be updated as the industry adoption of HTML5 evolves and the HTML5 Working Group creates and shares new guidance.  
  
 
This wiki page is open to any contributor wanting to suggest or update content relevant to the available sections, and it should be considered an open space for industry knowledge share. The IAB does not intend to promote any product or services over another within this resource, and we recommend each company research and evaluate which products and services work best for their own organization.
 
This wiki page is open to any contributor wanting to suggest or update content relevant to the available sections, and it should be considered an open space for industry knowledge share. The IAB does not intend to promote any product or services over another within this resource, and we recommend each company research and evaluate which products and services work best for their own organization.
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http://www.adobe.com/products/photoshop.html <br>
 
http://www.adobe.com/products/photoshop.html <br>
 
Photoshop is used for layered image creation. Creatives should be saved as PNG, JPG or GIF and other tools may be required for sprite creation or size optimizations. Note that Animated GIF images are not supported on many mobile devices.
 
Photoshop is used for layered image creation. Creatives should be saved as PNG, JPG or GIF and other tools may be required for sprite creation or size optimizations. Note that Animated GIF images are not supported on many mobile devices.
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:Note: Android supports bitmap files in a three formats: .png (preferred), .jpg (acceptable), .gif(discouraged) <BR>
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:Source: http://developer.android.com/guide/topics/resources/drawable-resource.html
  
 
===== HTML5 Animation Tools =====
 
===== HTML5 Animation Tools =====
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http://www.inmobi.com/studio/ <br>
 
http://www.inmobi.com/studio/ <br>
 
Platform to build, run, and measure mobile rich-media ads. Drag-and-drop interface with library of components for common ad-based features like video, geo-location, and gestures. Generates output for smart phone and tablet devices that is MRAID compliant.
 
Platform to build, run, and measure mobile rich-media ads. Drag-and-drop interface with library of components for common ad-based features like video, geo-location, and gestures. Generates output for smart phone and tablet devices that is MRAID compliant.
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''PointRoll's Composer Ad Builder"" <br>
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http://www.pointroll.com/ad-builder/ <br>
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Currently in development, build and output interactive, multi-device digital display ads in both Flash & HTML5 via a single tag — without using Flash authoring software & without writing a single line of code. For both designers & developers who want to dramatically cut production time.
  
 
==== For Developers ====
 
==== For Developers ====

Revision as of 13:32, 23 July 2013

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