Expandable banners

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(New page: Category:Glossary A banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user moves his/her cursor over the banner. See iab.net for the IAB IMU guid...)
 
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[[Category:Glossary]]
 
[[Category:Glossary]]
A banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user
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Expandable banners are [[Rich Media Ads]] that expand in size when a user [[mouseover|rolls over]] or [[clicks]] on them. They reveal more advertising information and are designed to grab the attention of the user. The IAB provides guidelines for expandable banners in the Rich Media Ads section of the [http://www.iab.net/guidelines/displayguidelines Display Advertising Creative Format Guidelines Quick Reference Guide].
moves his/her cursor over the banner. See iab.net for the IAB IMU guidelines.
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Latest revision as of 17:08, 23 February 2012

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