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Expandable banners are
Expandable banners are that expand in size when or on them. They reveal more advertising information and are designed to grab the attention of the user. of http://www.iab.netguidelines.
Revision as of 16:45, 23 February 2012
Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user. The IAB provides guidelines for expandable banners in the Rich Media Ads section of the Display Advertising Creative Format Guidelines Quick Reference Guide.