Expandable banners

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[[Category:Glossary]]
 
[[Category:Glossary]]
Expandable banners are banners that expand in size when you Rollover or Click on them. They reveal more advertising information and are designed to grab the attention of the user. For examples of how to create your own, visit http://www.expandablebanners.com  See iab.net for the IAB IMU guidelines.
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Expandable banners are [[Rich Media Ads]] that expand in size when a user [[rollover|rolls over]] or [[clicks]] on them. They reveal more advertising information and are designed to grab the attention of the user. The IAB provides guidelines for expandable banners in the Rich Media Ads section of the [http://www.iab.net/guidelines/displayguidelines Display Advertising Creative Format Guidelines Quick Reference Guide].

Revision as of 15:45, 23 February 2012

Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user. The IAB provides guidelines for expandable banners in the Rich Media Ads section of the Display Advertising Creative Format Guidelines Quick Reference Guide.

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