Dynamic ad insertion

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through one or more spaces. In more sophisticated examples, the ad placement could be
 
through one or more spaces. In more sophisticated examples, the ad placement could be
 
affected by demographic data or usage history for the current user.
 
affected by demographic data or usage history for the current user.
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Latest revision as of 00:21, 12 January 2012

The process by which an ad is inserted into a page in response to a user's request. Dynamic ad placement allows alteration of specific ads placed on a page based on any data available to the placement program. At its simplest, dynamic ad placement allows for multiple ads to be rotated through one or more spaces. In more sophisticated examples, the ad placement could be affected by demographic data or usage history for the current user.

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