Dwell Time

From IAB Wiki
Revision as of 01:21, 12 January 2012 by Spam cleanup script (Talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

The amount of time that a user keeps his or her cursor stationary over a given icon, graphic, ad unit, or other piece of Web content. Often used in the context of expandable ads, where the ad increases in size only when users roll over it with their mice. Usually calculated and reported as an average across all viewers of a piece of content.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox