Demand side platform

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Revision as of 10:38, 17 April 2012 by BrendanRB (Talk | contribs) (moved DSP to Demand side platform)

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Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of said sources.