Demand side platform

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Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of said sources.
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A '''demand side platform (DSP)''', also called '''buy side optimizer''' and '''buy side platform''' is a technology platform that provides centralized and aggregated media buying from multiple sources including [[ad exchange]]s, [[ad network]]s and [[sell side platform]]s, often leveraging [[RTB|real time bidding]] capabilities of these sources.
 
[[Category:Glossary]]
 
[[Category:Glossary]]

Latest revision as of 10:40, 17 April 2012

A demand side platform (DSP), also called buy side optimizer and buy side platform is a technology platform that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of these sources.

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