Demand side platform
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(also called buy side and buy side centralized aggregated media buying from multiple sources including ad , ad and sell side , often leveraging real time biddingcapabilities of sources.
Latest revision as of 10:40, 17 April 2012
A demand side platform (DSP), also called buy side optimizer and buy side platform is a technology platform that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of these sources.