Difference between revisions of "Demand side platform"
(New page: Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ...)
|(2 intermediate revisions by 2 users not shown)|
|Line 1:||Line 1:|
(also called buy side and buy side centralized aggregated media buying from multiple sources including ad , ad and sell side , often leveraging real time biddingcapabilities of sources.
Latest revision as of 10:40, 17 April 2012
A demand side platform (DSP), also called buy side optimizer and buy side platform is a technology platform that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of these sources.