Demand side platform

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(New page: Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ...)
 
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Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of said sources.
 
Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of said sources.
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[[Category:Glossary]]

Revision as of 09:38, 24 June 2010

Demand Side Platform (also called DSP, buy side optimizers, and buy side platforms) – Demand Side Platforms provide centralized (aggregated) media buying from multiple sources including ad exchanges, ad networks and sell side platforms, often leveraging real time bidding capabilities of said sources.

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