Customer Relationship Management
From IAB Wiki
(Difference between revisions)
|(3 intermediate revisions by 3 users not shown)|
|Line 1:||Line 1:|
Customer Relationship Managementpractices that , , and customer support.
Latest revision as of 17:08, 26 March 2013
Customer Relationship Management (CRM) is the set of business practices that guide a company's interactions with current and future customers in all areas, from sales, marketing, and loyalty programs, to customer service, and technical support.