Conversion

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(Adding in how they are tracked.)
 
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A '''conversion''' occurs when the user performs the specific action that the advertiser has defined as the campaign goal.
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A '''conversion''' occurs when the user performs the specific action that the advertiser has defined as the campaign goal. '''Conversions''' are often tracked by a [[web beacon]], called a [[conversion pixel]]. 
  
 
[[category:Glossary]]
 
[[category:Glossary]]

Latest revision as of 12:57, 26 March 2012

A conversion occurs when the user performs the specific action that the advertiser has defined as the campaign goal. Conversions are often tracked by a web beacon, called a conversion pixel.

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