Companion Ad

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video content experience. Companion Ads may offer click-through interactivity and rich media experiences
 
video content experience. Companion Ads may offer click-through interactivity and rich media experiences
 
such as expansion of the ad for further engagement opportunities.
 
such as expansion of the ad for further engagement opportunities.
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Revision as of 02:32, 26 July 2011

Both Linear and Non-linear Video ad products have the option of pairing their core video ad product with what is commonly referred to as companion ads. Commonly text, display ads, rich media, or skins that wrap around the video experience, can run alongside either or both the video or ad content. The primary purpose of the Companion Ad product is to offer sustained visibility of the sponsor throughout the video content experience. Companion Ads may offer click-through interactivity and rich media experiences such as expansion of the ad for further engagement opportunities.

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