Companion Ad

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(New page: Both Linear and Non-linear Video ad products have the option of pairing their core video ad product with what is commonly referred to as companion ads. Commonly text, display ads, rich med...)
 
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[[Category:Glossary]]
 
Both Linear and Non-linear Video ad products have the option of pairing their core video
 
Both Linear and Non-linear Video ad products have the option of pairing their core video
 
ad product with what is commonly referred to as companion ads. Commonly text, display ads, rich media, or
 
ad product with what is commonly referred to as companion ads. Commonly text, display ads, rich media, or

Revision as of 14:55, 4 February 2008

Both Linear and Non-linear Video ad products have the option of pairing their core video ad product with what is commonly referred to as companion ads. Commonly text, display ads, rich media, or skins that wrap around the video experience, can run alongside either or both the video or ad content. The primary purpose of the Companion Ad product is to offer sustained visibility of the sponsor throughout the video content experience. Companion Ads may offer click-through interactivity and rich media experiences such as expansion of the ad for further engagement opportunities.

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