Client-initiated ad impression

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(New page: Category:Glossary One of the two methods used for ad counting. Ad content is delivered to the user via two methods - server-initiated and client-initiated. Client-initiated ad counting...)
 
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counting method, counting should occur at the publisher’s ad server or third-party ad server,
 
counting method, counting should occur at the publisher’s ad server or third-party ad server,
 
subsequent to the ad request, or later, in the process. See server-initiated ad impression.
 
subsequent to the ad request, or later, in the process. See server-initiated ad impression.
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Revision as of 01:08, 25 July 2011

One of the two methods used for ad counting. Ad content is delivered to the user via two methods - server-initiated and client-initiated. Client-initiated ad counting relies on the user’s browser for making requests, formatting and re-directing content. For organizations using a client-initiated ad counting method, counting should occur at the publisher’s ad server or third-party ad server, subsequent to the ad request, or later, in the process. See server-initiated ad impression.

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