Click

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[[Category:Glossary]]
 
[[Category:Glossary]]
1) metric which measures the reaction of a user to an Internet ad. There are three types of clicks:
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A ''click'' can denote several different things.
click-throughs; in-unit clicks; and mouseovers; 2) the opportunity for a user to download another
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file by clicking on an advertisement, as recorded by the server; 3) the result of a measurable
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*It can be a metric that measures the reaction of a user to an Internet ad. In this context, there are 3 types of click:  
interaction with an advertisement or key word that links to the advertiser’s intended Web site or
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*#click-throughs
another page or frame within the Web site; 4) metric which measures the reaction of a user to
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*#in-unit clicks
linked editorial content. See iab.net for ad campaign measurement guidelines. See also, clickthrough,
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*#mouseovers
in-unit clicks and mouseover.
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*It can be the opportunity for a user to download another file by clicking on an advertisement, as recorded by the server.
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*It can be the result of a measurable interaction with an advertisement or key word that links to the advertiser's intended Web site or another page or frame within the Web site.
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*It can be a metric that measures the reaction of a user to linked editorial content.  
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More information is available at the [http://www.iab.net/guidelines/campaign_measurement_process IAB Ad Campaign Measurement Guidelines]. See also, [[clickthrough]], [[in-unit click]] and [[mouseover]].

Revision as of 16:07, 23 February 2012

A click can denote several different things.

  • It can be a metric that measures the reaction of a user to an Internet ad. In this context, there are 3 types of click:
    1. click-throughs
    2. in-unit clicks
    3. mouseovers
  • It can be the opportunity for a user to download another file by clicking on an advertisement, as recorded by the server.
  • It can be the result of a measurable interaction with an advertisement or key word that links to the advertiser's intended Web site or another page or frame within the Web site.
  • It can be a metric that measures the reaction of a user to linked editorial content.

More information is available at the IAB Ad Campaign Measurement Guidelines. See also, clickthrough, in-unit click and mouseover.

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