Campaign

From IAB Wiki
Revision as of 17:20, 15 March 2012 by BrendanRB (Talk | contribs) (Created page with "In traditional marketing, an '''campaign''' is a series of advertisement messages that share a single idea and theme. In digital advertising, a '''campaign''' will refer to a ...")

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

In traditional marketing, an campaign is a series of advertisement messages that share a single idea and theme. In digital advertising, a campaign will refer to a set of ad buys from a specific ad network or publisher.