Campaign

From IAB Wiki
(Difference between revisions)
Jump to: navigation, search
(Created page with "In traditional marketing, an '''campaign''' is a series of advertisement messages that share a single idea and theme. In digital advertising, a '''campaign''' will refer to a ...")
 
 
Line 1: Line 1:
 
In traditional marketing, an '''campaign''' is a series of advertisement messages that share a single idea and theme. In digital advertising, a '''campaign''' will refer to a set of ad buys from a specific ad network or publisher.
 
In traditional marketing, an '''campaign''' is a series of advertisement messages that share a single idea and theme. In digital advertising, a '''campaign''' will refer to a set of ad buys from a specific ad network or publisher.
 +
 +
[[Category:Glossary]]

Latest revision as of 16:21, 15 March 2012

In traditional marketing, an campaign is a series of advertisement messages that share a single idea and theme. In digital advertising, a campaign will refer to a set of ad buys from a specific ad network or publisher.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox