CPTM

From IAB Wiki
Jump to: navigation, search

(Cost per Targeted Thousand Impressions)

Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age 18-25. The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox