CPTM

From IAB Wiki
Revision as of 21:44, 20 November 2012 by WikiSysop (Talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

(Cost per Targeted Thousand Impressions)

Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age 18-25. The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox