CPTM

From IAB Wiki
Revision as of 13:55, 12 April 2012 by BrendanRB (Talk | contribs)
Jump to: navigation, search

(Cost per Targeted Thousand Impressions)

Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age 18-25.The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox