CPTM

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== (Cost per Targeted Thousand Impressions) ==
 
== (Cost per Targeted Thousand Impressions) ==
 
Implying that the audience one is trying to reach is defined by particular demographics or other
 
Implying that the audience one is trying to reach is defined by particular demographics or other
specific characteristics, such as male golfers age 18-25.The difference between CPM and CPTM
+
specific characteristics, such as male golfers age 18-25. The difference between CPM and CPTM
 
is that CPM is for gross impressions, while CPTM is for targeted impressions.
 
is that CPM is for gross impressions, while CPTM is for targeted impressions.
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Latest revision as of 21:44, 20 November 2012

(Cost per Targeted Thousand Impressions)

Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age 18-25. The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions.

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