From IAB Wiki
Revision as of 02:43, 12 December 2008 by (Talk) (http://kamada.strefa.pl/page10.html)

Jump to: navigation, search


The advertiser's cost to generate one sales transaction. If this is being used in conjunction with a media buy, a cookie can be offered on the content site and read on the advertiser's site after the successful completion of an online sale.