CPM

From IAB Wiki
Revision as of 18:13, 5 March 2012 by 186.190.211.38 (Talk)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

(Cost-per-thousand)

Media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox