CPM
From IAB Wiki
Revision as of 18:13, 5 March 2012 by 186.190.211.38 (Talk)
(Cost-per-thousand)
Media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).
