CPM

From IAB Wiki
(Difference between revisions)
Jump to: navigation, search
((Cost-per-thousand))
((Cost-per-thousand))
 
(3 intermediate revisions by 3 users not shown)

Latest revision as of 18:13, 5 March 2012

(Cost-per-thousand)

Media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox