CPM

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((Cost-per-thousand))
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== (Cost-per-thousand) ==
 
== (Cost-per-thousand) ==
 
Media term describing the cost of 1,000 impressions. For example, a Web site that charges
 
Media term describing the cost of 1,000 impressions. For example, a Web site that charges
$1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).
+
$1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 1000).

Revision as of 18:12, 5 March 2012

(Cost-per-thousand)

Media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 1000).

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